> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tied.com/llms.txt
> Use this file to discover all available pages before exploring further.

# WhatsApp channel fees

> Meta's fee by country and category, plus a flat $0.005 Tied platform fee. Inbound messages are always free.

WhatsApp Business messaging through Tied, a **Meta-approved direct BSP** — no resold infrastructure, no intermediate markup. Native delivery with a verified business profile, rich templates, in-thread interactive flows, click-to-WhatsApp ad integration and Apple Pay / Google Pay support, across 2B+ users in 180+ countries.

## How WhatsApp pricing works

Two components stacked together, varying by message category and recipient country:

1. **Meta WhatsApp fee** — passed through at cost. Varies by category and the recipient's country.
2. **Tied platform fee** — a flat **\$0.005 per chargeable message**, regardless of category or country. **\$0 for service messages.**

**All-in = Meta fee + Tied platform fee.**

<Check>
  **Incoming messages are always free**, at both the Meta and Tied layers.
</Check>

<Info>
  **The recipient's country code determines the rate**, not your business location.
</Info>

***

## Message categories

| Category | What it is | Charged? |
| - | - | - |
| **Marketing** | Promotional offers, product launches, abandoned cart, retargeting, broadcasts | Per message |
| **Utility** | Order updates, shipping notifications, payment confirmations, transactional alerts | Per message — **free inside the 24-hour service window** |
| **Authentication** | One-time passwords, 2FA codes, login verification, account security | Per message — charged **even inside** the service window |
| **Service** | Free-form replies within the 24-hour customer-initiated window | **Always free** |

## The two free windows

These matter more than the rates. Structuring around them is the single biggest lever on a WhatsApp bill.

<img src="https://mintcdn.com/tied/EKg57bTFCkV_E_Je/images/diagrams/whatsapp-windows-light.svg?fit=max&auto=format&n=EKg57bTFCkV_E_Je&q=85&s=caa73fe28b49db20f6e013149bc23b8f" alt="The 24-hour service window, what it makes free, how it restarts, and the separate 72-hour free entry point window." className="block dark:hidden w-full my-8" noZoom width="900" height="470" data-path="images/diagrams/whatsapp-windows-light.svg" />

<img src="https://mintcdn.com/tied/EKg57bTFCkV_E_Je/images/diagrams/whatsapp-windows-dark.svg?fit=max&auto=format&n=EKg57bTFCkV_E_Je&q=85&s=c23c8bf99bebf9d282a17a86728f7e9a" alt="The 24-hour service window, what it makes free, how it restarts, and the separate 72-hour free entry point window." className="hidden dark:block w-full my-8" noZoom width="900" height="470" data-path="images/diagrams/whatsapp-windows-dark.svg" />

<Steps>
  <Step title="24-hour customer service window">
    When a user messages your business, a 24-hour window opens. Any free-form reply you send inside it is
    free, and utility templates inside it are free too. **The window resets with each new user message** —
    so a long support thread can stay free indefinitely.
  </Step>

  <Step title="72-hour Free Entry Point window">
    When a user reaches you via a Click-to-WhatsApp ad or a Facebook Page CTA button, a 72-hour window
    opens in which **all messages are free** — marketing, utility and authentication templates included.
    This is the cheapest way to acquire and engage WhatsApp customers; structuring acquisition around it
    routinely cuts messaging costs **60–80%**.
  </Step>
</Steps>

## Tied platform fee

| Message type | Tied fee |
| - | - |
| Marketing | **\$0.005** |
| Utility | **\$0.005** |
| Authentication | **\$0.005** |
| Service (inside the 24-hour window) | **\$0** |
| Anything inside the 72-hour FEP window | **\$0** |

Flat across all categories and all countries. No tier variation. The Meta fee applies on top.

***

## Meta fees by country

All-in rates in USD per delivered template message, **effective 1 July 2026**.

<Tabs>
  <Tab title="US & Canada">
    | Category | Meta fee | Tied fee | **All-in** |
    | - | - | - | - |
    | Marketing | \$0.0250 | \$0.005 | **\$0.0300** |
    | Utility | \$0.0034 | \$0.005 | **\$0.0084** |
    | Authentication | \$0.0034 | \$0.005 | **\$0.0084** |
    | Service | Free | Free | **Free** |
  </Tab>

  <Tab title="Latin America">
    | Country | Marketing | Utility | Authentication |
    | - | - | - | - |
    | Argentina | \$0.0668 | \$0.0310 | \$0.0310 |
    | Brazil | \$0.0675 | \$0.0118 | \$0.0118 |
    | Chile | \$0.0939 | \$0.0250 | \$0.0250 |
    | Colombia | \$0.0175 | \$0.0058 | \$0.0058 |
    | Mexico | \$0.0355 | \$0.0135 | \$0.0135 |
    | Peru | \$0.0753 | \$0.0250 | \$0.0250 |
    | Rest of Latin America | Variable | Variable | Variable |
  </Tab>

  <Tab title="Western Europe">
    | Country | Marketing | Utility | Authentication |
    | - | - | - | - |
    | France | \$0.0909 | \$0.0350 | \$0.0350 |
    | Germany | \$0.1415 | \$0.0600 | \$0.0600 |
    | Italy | \$0.0845 | \$0.0350 | \$0.0350 |
    | Netherlands | \$0.1647 | \$0.0550 | \$0.0550 |
    | Spain | \$0.0757 | \$0.0250 | \$0.0250 |
    | United Kingdom | \$0.0685 | \$0.0270 | \$0.0270 |
    | Rest of Western Europe | Variable | Variable | Variable |
  </Tab>

  <Tab title="Central & Eastern Europe">
    | Country | Marketing | Utility | Authentication |
    | - | - | - | - |
    | Hungary | \$0.0910 | \$0.0400 | \$0.0400 |
    | Poland | \$0.0416 | \$0.0172 | \$0.0172 |
    | Romania | \$0.0910 | \$0.0340 | \$0.0340 |
    | Russia | \$0.0852 | \$0.0450 | \$0.0450 |
    | Rest of Central & Eastern Europe | Variable | Variable | Variable |

    *Poland, Hungary and Romania moved to standalone rates on 1 July 2026.*
  </Tab>

  <Tab title="Middle East">
    | Country | Marketing | Utility | Authentication |
    | - | - | - | - |
    | Egypt | \$0.0694 | \$0.0086 | \$0.0086 |
    | Israel | \$0.0403 | \$0.0103 | \$0.0103 |
    | Qatar | \$0.0391 | \$0.0170 | \$0.0170 |
    | Saudi Arabia | \$0.0551 | \$0.0157 | \$0.0157 |
    | Turkey | \$0.0159 | \$0.0059 | \$0.0059 |
    | United Arab Emirates | \$0.0549 | \$0.0207 | \$0.0207 |
    | Rest of Middle East | Variable | Variable | Variable |

    *Qatar moved to standalone rates on 1 July 2026.*
  </Tab>

  <Tab title="Asia Pacific">
    | Country | Marketing | Utility | Authentication |
    | - | - | - | - |
    | Hong Kong | \$0.0782 | \$0.0310 | \$0.0310 |
    | India | \$0.0168 | \$0.0064 | \$0.0064\* |
    | Indonesia | \$0.0461 | \$0.0300 | \$0.0300 |
    | Malaysia | \$0.0910 | \$0.0190 | \$0.0190 |
    | Pakistan | \$0.0523 | \$0.0150 | \$0.0150 |
    | Singapore | \$0.0782 | \$0.0210 | \$0.0210 |
    | Rest of Asia Pacific | Variable | Variable | Variable |

    *\*India's authentication-international rate (\$0.0354 all-in) applies for OTP delivery from WABAs registered outside India. Singapore and Hong Kong moved to standalone rates on 1 July 2026.*
  </Tab>

  <Tab title="Africa">
    | Country | Marketing | Utility | Authentication |
    | - | - | - | - |
    | Nigeria | \$0.0566 | \$0.0117 | \$0.0117 |
    | South Africa | \$0.0429 | \$0.0126 | \$0.0126 |
    | Rest of Africa | Variable | Variable | Variable |
  </Tab>
</Tabs>

<Note>
  For regions marked **Variable**, rates follow Meta's regional grouping and can shift as Meta moves
  markets to standalone rate cards. Contact us for a quote with country-specific routing.
</Note>

***

## Volume tiers

Meta provides automatic volume tier discounts for **utility and authentication** messages at higher monthly volumes. Tier progress accrues at the business portfolio level, across all WhatsApp Business Accounts you own — **never aggregated across Tied's other customers**. Tied passes these discounts through directly at no additional markup.

Volume tiers are most material for OTP-heavy use cases — fintech, e-commerce checkout, account security. If you expect more than 1M authentication messages a month, we recommend pre-modelling tier benefits with our team during onboarding.

## Authentication-international rate

Nine markets have a separate **authentication-international** rate that applies when sending OTPs from a WhatsApp Business Account registered outside that country: Egypt, India, Indonesia, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa and the UAE.

Nine more — Bangladesh, Iraq, Nepal, Sri Lanka, Kazakhstan, Kuwait, Morocco, Oman and Ukraine — gain these rates on **1 October 2026**.

<Warning>
  Auth-international rates run roughly **2.5× to 22× higher** than standard authentication rates,
  depending on the market. Tied automatically routes through correctly-registered WABAs where possible to
  minimise these charges. For cross-border OTP-heavy workloads, contact us for a custom routing strategy.
</Warning>

***

## What's included

* Direct Meta BSP relationship — no resold infrastructure, no intermediate markup
* WhatsApp Business Account provisioning and verification
* Verified business profile with logo, description, website and hours
* Green tick badge eligibility support
* Template design, submission and approval across all categories
* Click-to-WhatsApp ad campaign integration
* 24-hour service window and 72-hour FEP window flow optimisation
* Multi-WABA management for multi-region and multi-brand deployments
* Full delivery analytics, read receipts and delivery confirmations
* Apple Pay and Google Pay in-thread checkout
* WhatsApp Flows — multi-step forms, surveys, lead capture
* Catalog and product messaging
* Compliance handling for GDPR, CCPA and regional opt-in rules
* Migration support from another BSP
* 16-currency billing support, expanding through 2026

***

## Notes

* All prices in USD per delivered template message, effective 1 July 2026.
* **Meta may update rates quarterly** — 1 January, 1 April, 1 July, 1 October — with at least 30 days notice. Live rates are always reflected on [Meta's official pricing page](https://business.whatsapp.com/products/platform-pricing).
* Service messages and messages inside Free Entry Point windows are free at both layers.
* Test and sandbox traffic is free and unbilled.
* Per-conversation and per-resolution pricing is also available — see [How pricing works](/pricing).

## Next

<CardGroup cols={2}>
  <Card title="Connect WhatsApp" icon="plug" href="/channels/whatsapp">
    Embedded signup, template rules and the 24-hour session window.
  </Card>

  <Card title="Message templates" icon="file-text" href="/channels/templates">
    Creating and submitting templates, approval states and variables.
  </Card>
</CardGroup>


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