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Premium, branded messaging delivered natively in the Apple Messages app. Verified business identity, in-thread Apple Pay, rich interactive surfaces — delivered direct to iPhone, iPad, Mac and Apple Watch, no app required.

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How AMB pricing works

Apple Messages for Business is custom-quoted based on your monthly message volume, deployment complexity (single agent versus multi-brand) and feature scope. AMB use cases range widely — from high-throughput customer support to premium concierge flows with Apple Pay checkout and live agent handoff — so we build a quote for every deployment rather than publishing a single rate. Higher-volume commitments earn deeper per-message discounts.
No US mobile carrier surcharges apply. All AMB messages are delivered through Apple’s network, so unlike SMS and RCS there is no carrier passthrough component at all.

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How AMB meters

  • Per message, in both directions — sent and received.
  • No segment counting. Every message is a single unit regardless of length, which makes AMB unusually predictable compared to SMS.
Advanced plans include 5,000 messages a month; Enterprise is custom volume. See Plans.

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AMB agent fees

Apple Messages for Business has no agent fees: no setup fee and no monthly fee per agent, on any plan and on any billing cycle. Tied covers Apple business registration, identity verification, brand approval and infrastructure monitoring for every agent. An agent represents a single verified Apple business sender, typically one per brand. Multi-brand operations can provision multiple agents at no extra agent cost. You pay only the per-message channel fees described on this page.

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What’s included

  • Apple-verified business badge with logo, colours and identity
  • Direct delivery to iPhone, iPad, Mac and Apple Watch via the native Messages app
  • Rich interactive surfaces: list pickers, time pickers, forms, quick replies
  • In-thread Apple Pay checkout
  • Identity passthrough — Sign in with Apple ID through to your systems
  • Dynamic Island and Live Activities support, with a companion native iOS app
  • AMB business onboarding, Apple Business Register submission and ongoing verification
  • 24/7 delivery monitoring and infrastructure support
  • Full delivery analytics and message-level reporting
  • Compliance and privacy handling aligned with Apple’s Business Chat guidelines

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Get a quote

Book time with our sales team to talk through your deployment, expected volume and use case.

Book a call

We’ll build a custom quote and walk you through setup.

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Notes

  • Pricing scales with volume; higher monthly commitments earn deeper per-message discounts.
  • AMB is US-first with expanding international coverage. Contact sales for country availability.
  • Test and sandbox traffic is free and unbilled.
  • Per-conversation and per-resolution pricing is also available — see How pricing works.

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Next

Connect Apple Messages

Apple Business Register, brand verification and the MSP relationship.

Rich Feature Messages

All eight AMB message primitives, with schemas and examples.