The eight
Apple Maps
A Message button on your business listing. The highest-intent entry point there is — they are
looking for you specifically, often nearby, often right now.
Spotlight and Safari search
Searching your brand surfaces a Message option directly in results.
Your website
A Message button that opens Messages on iOS. You place the link yourself, so decide what Android visitors get
RCS instead.
Your iOS app
A support entry that hands off to Messages, so customers keep the thread after they close the app.
Email signatures
A Message link in transactional or support email. Moves a slow thread onto a fast channel.
Social profiles
A Message link from your social accounts.
NFC tags
Tap a physical tag to open a conversation. In-store, on packaging, on equipment.
App Clip Codes and AR
Scan a code or an AR marker to start messaging.
Which ones to set up first
Not all eight are worth equal effort. Set up immediately: Apple Maps and your website. Maps because intent is highest and it costs nothing but a listing update; your website because you already control it and it converts existing traffic. Set up soon: email signatures. Every transactional email you already send becomes an entry point, and it is a template change rather than a project. Set up when they fit: app, social, NFC and AR. These are genuinely valuable in the right business — NFC on packaging for a consumer brand, AR for anything showroom-based — and pointless in the wrong one. Do not build them because the list has eight items.Routing by entry point
Because the entry point is recorded, you can treat conversations differently based on where they started — an in-store NFC tap is a different situation from a website enquiry, even from the same person. That is an automation rule rather than a channel setting.Next
Rich Feature Messages
What you can send once the conversation opens.
Registering with Apple
Entry points require an approved Apple Business Register account.