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This is an Apple process, not a Tied one. Tied is your Messaging Service Provider inside it, but the account, the brand assets and the approval are all yours and all on Apple’s timetable.
Budget 4–6 weeks. Apple reviews your business identity and brand assets manually. There is no expedited path, and Tied cannot escalate a pending review. Start on day one and launch on web chat meanwhile.

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What you need before you start

Gathering these first is the single biggest thing you can do to avoid a rejection cycle:
Get the D-U-N-S number first if you do not have one. It is free from Dun & Bradstreet, it is a prerequisite rather than a step, and obtaining it in parallel with everything else is the most common way a registration ends up taking eight weeks instead of four.

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The sequence

Apple Messages for Business registration as a sequence across you, Apple and Tied, with Apple's four-to-six-week review as the long pole. Apple Messages for Business registration as a sequence across you, Apple and Tied, with Apple's four-to-six-week review as the long pole.

Create an Apple Business Register account

Register the business with Apple. This is the account that will own your Messages for Business presence.

Submit your brand assets

Logo and brand colour. Apple applies these to the conversation, so what you upload is what customers see in Messages — treat it as a brand review, not a form field.

Apple verifies your business

The long part. Apple confirms the entity is real, that you are entitled to represent the brand, and that your public presence matches. Most delays happen here, and most of those are mismatches between the registered name and the website.

Link Tied as your MSP

Nominate Tied as your Messaging Service Provider. This is what allows messages to route to your Tied inbox rather than somewhere else.

Apple issues your credentials

Once approved you receive the identifiers needed to connect. Take those to Connecting your inbox.

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Common reasons a registration stalls

  • Name mismatch. The registered legal entity does not match the name on the website or the D-U-N-S record. Apple is strict about this.
  • Logo does not meet spec. Wrong dimensions, wrong background, insufficient contrast.
  • Support website is thin. A landing page with no evident business behind it reads as unverifiable.
  • No privacy policy, or one that is not publicly reachable.
  • D-U-N-S not obtained, or obtained against a differently-named entity.
None of these are hard to fix. All of them restart a review that takes weeks.

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Let us do it instead

Our team can run the entire process for you — application, brand asset preparation, verification follow-up and go-live. Given how much of the timeline is avoidable rework, this is worth considering even if you are comfortable with the mechanics. The same applies to Google RCS, and one conversation covers both.

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Next

Connecting your inbox

What to do once Apple approves you.

Entry points

Where customers will find the Message button.